Bcg matrix ikea1/4/2023 The various competitors in this segment range from Bajaj Almond drops non sticky hair oil, Dove hair oil to Marico’s Hair and Care. Hence we see that light hair oils are one of the fastest growing segments in the Indian hair oil market. The comparatively higher pricing of light hair oils has also been a contributing factor. Considering the increased importance of personal grooming today, new age consumers, especially the urban consumers, have driven the demand in the light hair oil category. Rising urbanisation and modern trade are driving the consumer shift from coconut based hair oils to perfumed-based oils. Prices of other key ingredients have remained more or less the same Prices of refined oil have increased almost 26 % over the previous year leading to an increase in costs There is intense competition among key players like Dabur, Bajaj and Marico to convert the rural consumer from unbranded to branded products.ĭecrease in prices of hair oil ingredient Light liquid paraffin which has led to a decrease in the cost prices and an increase in the gains as compared to the previous year With an increase in disposable income in rural India, there is a budding market with growing potential. The government thrust on agriculture and rural economy has facilitated demand for FMCG products on the whole. The implementation of VAT is also supposed to tilt the balance in favour of organized players. The key factors that have triggered growth in the FMCG industry is the reduction in excise duties, relaxation of licensing restrictions and reduced dominance of unorganized sectors due to the creation of a level playing field. That account for nearly 50% of the total coconut oil market,which provides upside potential for companies like Marico.ĭue to the government initiatives like the direct cash transfer scheme ,growth in the market will come from rural dwellers who are expected to see a rise in disposable incomes while urban consumers will continue to be affected by the macroeconomic environment. The hairoil industry is witness to huge unbranded oil mfg. Government policies have been a key factor because of which the branded Indian hair oil industry is dominated by Indian players like Marico, Dabur and we see a Low presence of MNCs It is imperative for the country to have a stable political environment because the government policies dictate factors like FDI limit, tariff rates, excise duties ,etc.
0 Comments
Leave a Reply.AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |